Search Engine Optimisation provides a more organic and ever-growing approach in advertising compared to traditional methods. The more optimized your website is for search engines, the more you’ll have an increase in internet traffic naturally. Like a snowball, once your website is optimized and tailor-fit for specific niches and keywords, it’ll keep increasing naturally as time passes by thanks to the nature of search engines and relevant topics. Even the slightest of similarities that caters to your website may pop up casually in a quick result, thus providing an efficient and effective way to keep your website on the forefront of the internet.