If your website has a blog, then the chances are it is because you now keeping your site updated with fresh content, so that you can keep visitors coming back to your website. There is another benefit though, regularly updated blogs can help with SEO. Effective SEO blog posts are those written with search engine optimisation in mind; transforming the number of visitors your site receives and helping you to rise up the google search results.
What is a blog post though? Well primarily the point of the article should be to either inform or instruct the reader. You also need to ensure that it is topical to your website too and contains original copy, not something you have copy and pasted from elsewhere.
What about SEO though, how do you write an SEO blog post? Well put simply it is all based on keywords and how you distribute them throughout your blog copy and website. These keywords will differ depending on the industry you work in and the topics you are writing about. For example, if you are writing about owning a pet in Sydney, then you should head to Google and find out the most commonly searched terms that relate to that. Take a look this video as we cover on how to write blog post with the intent to rank for certain.
Luckily for you, Google itself, as well as many other search engines, can help you define those keywords even further by detailing the amount of times they have been searched as well as displaying similar searched terms. There are lots of free tools out there to help you, so try a few and see which one works best for you – we use a great very affordable tool called: Keywords Everywhere.
Once you have your list you will be able to incorporate them into the blog post but just be careful of overusing them and falling into the trap of keyword stuffing. Not only does this make the article hard to read and nonsensical but you can also be punished by search engines who will restrict how you appear in their results list.
When it comes to blog writing format of your copy, it is not just about the keywords that are visible in the body of the text either though. Search engines also look through the back end of your website, so you will need to ensure that you have included the main keywords in the title as well as in the Meta data. Not only that, but ensure any pictures or videos you upload to the site not only have them saved in the file name but that you also fill out any titles, descriptions and text fields with relevant keywords.
Google also rewards those blogs that have been thoroughly researched and include links to other websites with better visibility in search results. So, if you are making facts or citing statistics within your blog, include a link to a reference, or source. If you are simply writing about a specific topic, then try to link to another blog or article on a similar subject. You never know, they might even link back to your website in their next post.
Sharing is an important tool from growing your audience. If you have a blog that you think deserves to be read, share it out on your social media networks. Not only does this help put it in front of people who already have an interest in your brand, but the more clicks and views you have will only help to serve your website better SEO rankings.
So next time you are writing an article for your website, remember to make it an SEO friendly blog post! Keep a track record of the keywords that are providing you with the best traffic and remember to make it an insightful and useful blog. Check on Top SEO Pages for more list of blog posts about tips on how to optimise your blog post content and talk about the latest in our digital marketing agency. It might also be worth checking out these 5 SEO copywriting mistakes you should avoid when writing!
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